In times like this, it’s important to understand and adjust to what the customers want and need. This is not the time to be passive, you can’t just sit around doing the things that worked for you before and hope that it would work for you now. You have to be the one reaching out to your customers.
Owning your customers means knowing what your customer demographic looks like and understanding more about the needs and requirements of your customers. Once you are able to fulfill your customers’ wish lists, they would be more likely to give your place a visit. On the other hand, failure to do so can result in lost sales.
Take promotions as an example. Who doesn’t like to have a coupon, right?
Promotion can be a good way to attract customers to your restaurant. However, not all promotions have the same effect on everyone. Imagine that you just received a coupon from your favourite restaurant and it says “50% off on seafood items”. However, you’re allergic to seafood. The sense of disappointment from this promotion can conceivably alienate you from the brand.
A potential solution is enabling personalisation. Just like the name suggests, it is promotions based on each individual’s information and preference. With this, you would be able to target specific customers in your business and hence increase the effectiveness of your marketing campaigns.
In the age where information is gold, the importance for businesses to know more about their customers has never been greater.