The Elusive Personality in Chatbots
(15 MIN) Chatbots with personalities can help with lead generation and customer engagement rates. Yet, boring chatbots remain common.
Divide and Conquer: Amplify your Community Engagement
(10 MIN) There is no one-size-fits-all when it comes to community engagement strategies. You need to segment your customers.
Building Business Resilience against the Covid-19 Wave
(5 MIN) Business resilience is crucial during an uncertain economic cycle. Smarter marketing efforts are needed to ride the wave.